R4D staff contributed two posts to Nextbilion.net's Best Ideas of 2011 series. Reis reflected on the blurring line between advocacy organizations or programs and media outlets, listing a number of examples from the growing trend of “advomedia.” (http://www.nextbillion.net/blog/2012/01/06/best-ideas-of-2011-innovating-for-life-). Senior Program Associate Oscar Abello wrote about the need for better quality coverage of global development in mainstream media, including the need for better communications from global development staff to the average person. (http://www.nextbillion.net/blog/2012/01/03/best-ideas-of-2011-storytelling-and-cultivating-)